July General Meeting – Speaker Justin Roff-Marsh

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Date/Time
Date(s) - Jul 09, 2019
9:00 am - 11:00 am

Location
First Atlantic Restoration

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The topic of discussion – The Death of Field Sales 

Attend this presentation and learn:
1.
Why the standard sales model is broken – and why customers will go to tremendous
lengths to avoid interacting with salespeople
 
2.
Why salespeople should not own customers, should not earn commissions and should
not operate autonomously
 
3.
How to take field salespeople from performing two business-development appointments
a week to four a day (an order-of-magnitude improvement)
 
4.
Why you should replace the outdated outside-in approach to the design of sales with the
customer-focused, inside-out approach
 
5.
How to reduce sales-related expenses and, simultaneously multiply your volume of
sales activity
 
6.
How to extricate salespeople from customer service and production-related activities
(and why production will rejoice when you do)
 
7.
Why qualification destroys value: and why a higher conversion rate means fewer sales
 
8.
Why salespeople should not be responsible for customer retention